Minnesota's population includes nearly 500,000 foreign-born residents. Ethnic broadcast and print outlets are trying to keep diverse communities informed through multi-language formats but resources are limited.

Now, new funding could aid their programming. The Minnesota Humanities Center is facilitating a new grant opportunity for ethnic media organizations to help them connect with their audiences. Funded by the state's Legacy Amendment, outlets can request up to $75,000 to create video content in a language other than English.

Yengyee Lor, host for the online channel 3HBC, known as Twin Cities Hmong Television, said they are mostly a volunteer unit and in some cases, it can take extra time for important information to reach audience members.

"Our media may not be, like, right there, right 'hot off the press' kind of information," Lor acknowledged. "But it will be information that we are able to gather within a day or two."

Lor noted they often rely on mainstream media and trusted Hmong leaders as they disseminate information and prepare it for broadcast. She said keeping 3HBC running allows Hmong communities to stay up on current events from sources they identify with. A total of just under $475,000 in grant funding will be shared by media outlets. The Minnesota Humanities Center accepts applications through March 16.

Tristy Auger, director of grants for the Minnesota Humanities Center, echoed sentiments about getting more timely information to audiences facing language barriers.

"This grant opportunity really, I hope, will help support the gaps that the news media landscape may currently be experiencing," Auger stressed.

With state spending under public scrutiny, Auger noted all grant applications must go through a thorough, three-step review process.

Lor emphasized ethnic media can keep language traditions alive as immigrant families establish roots and balance their cultural heritage with American customs. By knowing what's happening around the state, they will have an easier time with civic activities and functions. For people born and raised in Minnesota, she believes the outlets present learning opportunities.

"We live in a community where we are a lot more alike than we are different," Lor observed. "But nobody would really know that without really going and immersing themselves within a culture."

Source: Public News Service